We are pleased to announce that Offerpal Media will be making its monetization solutions available to third-party developers who distribute games and applications through the Yahoo! Application Platform.
The Yahoo! Application Platform (YAP) is a global, standards-based open application platform that enables developers to create applications for leading Yahoo! properties, including the Yahoo! homepage, MyYahoo!, Yahoo! Toolbar, and Yahoo! Pulse.
Yahoo has an open monetization policy for applications distributed through YAP. Developers can monetize their apps in a variety of ways including advertising and virtual goods, with the restriction that third-party ad networks require Yahoo! approval. Offerpal Media has been approved for developer use in this context, joining several other approved providers. A complete list of Yahoo-approved providers can be found here.
Today's announcement, along with Yahoo!'s recently announced Zynga partnership, demonstrates an ongoing commitment to working with developers, publishers, and other partners to bring compelling experiences from across the web to Yahoo! users. By providing game developers with the solutions they need to build successful applications on YAP, Offerpal is an important part of that strategy.