On Monday, I spoke at Social Media and Community 2.0 Strategies in Boston. The conference is "for business managers seeking real-life stories of how to leverage social media for real results," so it is of a strategic rather than technical bent.
My talk, Why Build When You Can Join! Developer Communities: Who? Where? How?, was part of the Primer track, "joining the Conversation." It included talks from CurrentTV, CareerBuilder, BestBuy, and others.
One of my favorite presentations, from ex-Yahoo! Mario Anima, focused on how Current TV brings their viewers into the club, so to speak. Current TV allows them to really interact with the talent and turns fans into community members.
The Primer track was intended to bring folks who are not social-savvy up-to-speed on the current trends in social media. However, I found the the bulk of the attendees of this track were actually more knowledgeable than I expected, and was glad that my talk wasnt a basic introduction to social media — they Read More »from Communities 2.0: Join an existing community or build your own?